Digital Marketing Coach
Stop Guessing.Own Your Marketing.
More Leads. More Calls. More Booked Jobs.
Helping home service companies understand what their marketing needs, build the right system, and decide what to handle in-house versus outsource.
Sound familiar?
You didn't start your company to feel lost in marketing.
If any of these hit home, you're not alone. Chris hears them from home service owners every week — and they're all fixable.

25+
Years in digital marketing
Your guide
I've sat across from hundreds of frustrated home service owners.
I'm Chris Heidlebaugh. I spent 18+ years in construction, and I got into marketing by helping other contractors get found online. Now I help contractors understand their marketing, stop wasting money and own the system that brings in calls.
- 18+ years in construction
- College professor
- Published author
- Agency owner
“We tried two agencies before finding Chris. The difference? He started with a diagnosis instead of a sales pitch. Our leads tripled in 90 days.”
Home Service Marketing Services
Three Ways Chris Helps Home Service Companies Get More Leads
Pick the level of help that fits where your company is today. Every path follows the same Insourced Marketing Blueprint™ — you own the system, no matter which box you choose.
“Work with me monthly”
Done With You
Monthly coaching, consulting and strategy with Chris for your exact needs — website, SEO, ads, social and follow-up — so you always know what's working.
Who it's for
Owners who want an expert in their corner every month.
“Train my team”
Insourced Marketing Blueprint™
We install the Insourced Marketing Blueprint™ so the person you already employ owns and runs your marketing in-house.
Who it's for
Companies with in-house staff or office managers.
“Teach me”
DIY Marketing
Step-by-step video training, templates, and monthly coaching so you can run your own marketing and stop guessing.
Who it's for
Startups & solo owners doing it themselves.
Not sure which box fits? Start with the $497 Marketing Audit and Chris will tell you exactly what's broken and what to do first.

The plan
Three simple steps
- 1
Get an Audit
Chris shows you what's working, what's wasting money and what to fix first.
- 2
Build Your System
Fix the foundation and decide what to run in-house and what to outsource.
- 3
Own Your Marketing
Your team knows what's working and you stop guessing.
Free Training
Start learning free — pick the format you like
Watch, listen, or read. Same coaching, organized by topic so you can fix the thing that's actually costing you jobs.

The book
Learn the thinking behind the system.
Chris's book breaks down how owners can understand their marketing and make smarter decisions — in plain language.
See the bookPicture a year from now
Without a plan
- Money keeps going out with no answers
- Slow weeks you can't explain
- Another pitch, another promise
- Still guessing next year
With a plan
- You know which marketing books jobs
- The phone rings more consistently
- Your team owns the system
- You stop getting sold to — you decide
Stop guessing. Get your $497 Audit.
Know what's working, what's wasting money and what to fix first.
Buy My $497 Audit






