Digital Marketing Coach

Stop Guessing.Own Your Marketing.

More Leads. More Calls. More Booked Jobs.

Helping home service companies understand what their marketing needs, build the right system, and decide what to handle in-house versus outsource.

25+ Years in Digital Marketing
20,000+ Students Taught

Sound familiar?

You didn't start your company to feel lost in marketing.

“The phone isn't ringing like it should”“I have no idea what's working”“Paying for leads that never book”“Every day someone new is selling me marketing”“My agency sends reports I don't understand”“Competitors show up first on Google Maps”“My team doesn't know where to start”“Calls go to voicemail and jobs slip away”“I'm spending money and still guessing”

If any of these hit home, you're not alone. Chris hears them from home service owners every week — and they're all fixable.

Chris Heidlebaugh teaching a marketing class

25+

Years in digital marketing

Your guide

I've sat across from hundreds of frustrated home service owners.

I'm Chris Heidlebaugh. I spent 18+ years in construction, and I got into marketing by helping other contractors get found online. Now I help contractors understand their marketing, stop wasting money and own the system that brings in calls.

  • 18+ years in construction
  • College professor
  • Published author
  • Agency owner

“We tried two agencies before finding Chris. The difference? He started with a diagnosis instead of a sales pitch. Our leads tripled in 90 days.”

— Mike Harrison, HVAC Company Owner

Home Service Marketing Services

Three Ways Chris Helps Home Service Companies Get More Leads

Pick the level of help that fits where your company is today. Every path follows the same Insourced Marketing Blueprint™ — you own the system, no matter which box you choose.

“Work with me monthly”

Done With You

Monthly coaching, consulting and strategy with Chris for your exact needs — website, SEO, ads, social and follow-up — so you always know what's working.

Who it's for

Owners who want an expert in their corner every month.

Explore Done With You
The full install

“Train my team”

Insourced Marketing Blueprint™

We install the Insourced Marketing Blueprint™ so the person you already employ owns and runs your marketing in-house.

Who it's for

Companies with in-house staff or office managers.

Explore the Insourced Program

“Teach me”

DIY Marketing

Step-by-step video training, templates, and monthly coaching so you can run your own marketing and stop guessing.

Who it's for

Startups & solo owners doing it themselves.

Join the Community

Not sure which box fits? Start with the $497 Marketing Audit and Chris will tell you exactly what's broken and what to do first.

Reviewing a home service marketing plan

The plan

Three simple steps

  1. 1

    Get an Audit

    Chris shows you what's working, what's wasting money and what to fix first.

  2. 2

    Build Your System

    Fix the foundation and decide what to run in-house and what to outsource.

  3. 3

    Own Your Marketing

    Your team knows what's working and you stop guessing.

Buy My $497 Audit
Book by Chris Heidlebaugh

The book

Learn the thinking behind the system.

Chris's book breaks down how owners can understand their marketing and make smarter decisions — in plain language.

See the book

Picture a year from now

Without a plan

  • Money keeps going out with no answers
  • Slow weeks you can't explain
  • Another pitch, another promise
  • Still guessing next year

With a plan

  • You know which marketing books jobs
  • The phone rings more consistently
  • Your team owns the system
  • You stop getting sold to — you decide

Stop guessing. Get your $497 Audit.

Know what's working, what's wasting money and what to fix first.

Buy My $497 Audit

Home Service Marketing FAQ

Want to learn more first? Read the blog