What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
Digital Marketing Coach
More Leads. More Calls.More Booked Jobs.
From HVAC and plumbing to garage door, electrical, and landscaping — I help home service owners stop guessing with their marketing and build a clear plan for growth.
25+ Years Coaching Home-Service Owners
18+ Years on the Job Site — I've Been on the Trucks Too
Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door — and local service businesses.
As Seen On
Sound Familiar?
Having These Marketing Issues?
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
Lead leakage
Leads come in, then disappear.
No one knows if the call was answered, if the estimate was sent, or if the job was closed. Money walks out the door between the click and the booked job.
Review gaps
Your competitors own the map.
They have 3x the reviews and show up in the top 3 pack while you're buried on page two. Every day that gap widens, you lose the jobs in your own town.
Ad waste
You're paying for clicks that never call.
The agency shows click counts and impressions. You see the credit card bill. Nobody can tell you which dollar turned into a booked job.
Website rot
Your site was built once and forgotten.
It loads slow, doesn't mention the services you actually sell, and sends people to a contact form nobody checks. It's a brochure, not a lead machine.
No follow-up
Quotes go out and nothing happens next.
There's no system to follow up, no reminder to call back, no way to know who's hot and who's cold. You're relying on memory and luck.
Shiny objects
Every month brings a new tactic.
Last month it was TikTok, this month it's AI. Nothing compounds because nothing sticks around long enough to work.
Ownership
You don't own your marketing.
The site, the ads, the content — it all lives with a vendor. Walk away and you start from zero. You deserve assets that travel with you.
What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
Lead leakage
Leads come in, then disappear.
No one knows if the call was answered, if the estimate was sent, or if the job was closed. Money walks out the door between the click and the booked job.
Review gaps
Your competitors own the map.
They have 3x the reviews and show up in the top 3 pack while you're buried on page two. Every day that gap widens, you lose the jobs in your own town.
Ad waste
You're paying for clicks that never call.
The agency shows click counts and impressions. You see the credit card bill. Nobody can tell you which dollar turned into a booked job.
Website rot
Your site was built once and forgotten.
It loads slow, doesn't mention the services you actually sell, and sends people to a contact form nobody checks. It's a brochure, not a lead machine.
No follow-up
Quotes go out and nothing happens next.
There's no system to follow up, no reminder to call back, no way to know who's hot and who's cold. You're relying on memory and luck.
Shiny objects
Every month brings a new tactic.
Last month it was TikTok, this month it's AI. Nothing compounds because nothing sticks around long enough to work.
Ownership
You don't own your marketing.
The site, the ads, the content — it all lives with a vendor. Walk away and you start from zero. You deserve assets that travel with you.
You don't need another confusing pitch. You need a coach who can show you what's broken and teach you how to own the fix.
Free 5-Minute Diagnostic
Owners — Find Out Exactly Where Your Marketing Stands. In 5 Minutes.
25 questions. A personalized score. A clear diagnosis and the exact next step to fix it. No call required.
- Your score from 0–100 across 5 marketing categories
- A plain-English diagnosis of where the leaks are
- The single best next step for your business — not a generic checklist
Take the Scorecard — Free
Takes about 5 minutes. Get your score and next step instantly.
Which path is right for you?
You don't have to do your own marketing — but you do have to understand it.
Every path starts with the same $497 Digital Growth Audit, so you know exactly what you're fixing before you spend another dollar. Then you choose the level of support that fits your business.
$197/mo
DIY Marketing
For hands-on owners who want to learn at their own pace. Templates, training, and checklists. Cancel anytime.
Explore DIY12 weeks
Insourced Marketing Blueprint™Employee Training
For owners with a team. We train you or your in-house coordinator over 12 weeks of live weekly coaching, so your people run the marketing.
Explore the Blueprint
$1,500/hr
Strategy Sessions with Chris
For owners who want a senior set of eyes. 60-minute sessions to evaluate your agency, plan your quarter, or unstick a problem. No retainer.
Explore Coachingfrom $3,000/mo
Done-For-You
For owners who want it handled. My team implements your audit roadmap — SEO, Google Ads, content, email, reporting. Audit required.
Explore Done-For-YouWant the numbers side by side? See full pricing · Read client stories
Stop guessing.
Stop Guessing With Your Marketing.
Start with the $497 audit — get a clear diagnosis, a real plan, and the exact next step to fix what's leaking.
About Chris
Hi, I'm Chris Heidlebaugh.
I've been where you are. I spent 18+ years working construction to pay the bills and raise a family — and the whole time I was learning, building websites, and growing a digital marketing company on the side. That's 25+ years in digital marketing now, from Fortune 500 boardrooms to local plumbers, roofers, HVAC companies, and contractors. Today my focus is helping home service business owners get more calls, better leads, and more booked jobs — and finally understand the marketing behind it. I'm not here to bash agencies. There are good ones and bad ones. Every owner should understand their marketing so they stop guessing and know what's actually working.
Key Marketing Credentials
- 25+ years in digital marketing
- 20,000+ students taught
- Former college professor (5 yrs), Master's in CS
- Author — Digital Marketing for DIYers (Amazon)
- Host — The Digital Marketing Coach Podcast
- Founder — Colorado Web Impressions
- Creator — Insourced Marketing Blueprint
- As seen on Google News, Fox, Yahoo Finance, AP
HVAC
Service teams keeping the schedule full year-round
Built for Home-Service Owners Who Want Marketing That Actually Works
Contractors, roofers, plumbers, HVAC, electricians, landscapers, cleaners, remodelers, pest control, real estate service providers — if your business runs on calls, estimates, and booked jobs, this is for you.
- You're spending on marketing but the phone still isn't ringing
- Your agency gives you reports but no booked jobs to show for it
- You want to rank higher on Google and get more local leads
- You're the best in your trade — but marketing feels like a second job
If this sounds like you, the audit is your first step.
Industries We Serve
Marketing Built for Your Trade
Pick your industry to see the exact playbook for getting more calls and booked jobs.
Don't see your trade? Get in touch →
Client Results
Home Service Business Owners Who Got Clarity
“Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers.”
Steve D.
Business Owner
“Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow.”
Tahan C.
Business Owner
“Chris cuts through the noise. Practical, honest, and the strategies actually move the needle.”
Andrew U.
Business Owner
“I finally understand my own marketing. Chris empowers you instead of keeping you dependent.”
Anna W.
Business Owner
“The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year.”
Maira E.
Business Owner
Now Available on Amazon
Digital Marketing for DIYers
Take control of your digital marketing and grow your business without the guesswork. This step-by-step guide covers the essentials of online marketing — empowering you to build a strong, results-driven strategy for your business.
Buy on AmazonFree Training
Start learning free — pick the format you like
Watch, listen, or read. Same coaching, organized by topic so you can fix the thing that's actually costing you jobs.
Your next step
Get Clarity on Your Marketing — Starting This Week
A personalized video audit of your real marketing, plus a 90-day roadmap of exactly what to fix first. Most owners recover the cost in the first month.
- 30-min personalized video walkthrough
- Prioritized 90-day action roadmap
- No passwords or account access
- Delivered within 5 business days
Buy My $497 Audit
Chris records every audit personally.
Free weekly
Marketing Tips That Actually Work
One short email a week: what's moving the needle for home-service companies right now — plays you can run yourself. No fluff, no spam, unsubscribe anytime.
This week's tipWeek 33 / 52
Plan your slow-season campaign 60 days early
Book the offer, list, and creative before the phones slow down. Panic marketing is expensive marketing.
Seasonality
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