Learning path
Google Ads & Local Services AdsBuy leads without burning cash
11 free lessons · 2 modules
Your progress
0 of 11 lessons complete · saved on this device
What you'll be able to do
- Choose between Google Ads, LSA, and social ads
- Set budgets tied to your real cost per booked job
- Lower wasted spend and cost per click
- Know when to pause, scale, or rebuild a campaign
Module 1 — Understand how it works
0/5 doneThe fundamentals, in plain English, before you spend a dollar.
Lesson 1 · Topic Hub · Beginner
Google Ads for Service BusinessesHow to run profitable Google Ads for contractors — budget, Quality Score, cost per lead benchmarks, and the LSA vs Search decision.
Lesson 2 · Topic Hub · Beginner
Local Services Ads (LSA) for Service BusinessesHow Local Services Ads work, what they cost, and how to earn the Google Guaranteed badge that dominates the top of the page.
Lesson 3 · Question · Beginner
What are Local Service Ads and are they worth it?How Google's Local Service Ads (LSA) work, what they cost, and which trades win most with them.
Lesson 4 · Question · Beginner
What is a good cost per lead for home services?Cost per lead benchmarks by trade — HVAC, plumbing, roofing, remodeling, cleaning, lawn care, and pest control.
Lesson 5 · Topic Hub · Beginner
Meta Ads for Service BusinessesWhen Meta ads work for contractors, when they don't, and the 3 creative formats that produce booked jobs.
Module 3 — Build it this month
0/6 doneStep-by-step guides and checklists you can run with your own team.
Lesson 6 · Guide · Intermediate
Google Ads for HVAC Companies: Stop Wasting Your BudgetThe campaign structure, seasonal bidding, and conversion tracking that turn Google Ads into a profitable HVAC lead engine — instead of a monthly money pit.
Lesson 7 · Guide · Intermediate
Google Ads for Plumbers: Stop Wasting Your BudgetThe campaign structure, keyword strategy, and conversion tracking that turn Google Ads into a profitable plumbing lead engine instead of a money pit.
Lesson 8 · Guide · Intermediate
Cleaning Services Marketing: The Complete Owner's GuideThe complete marketing playbook for cleaning companies — local SEO, Google Ads, email, reviews, and referrals built into one system.
Lesson 9 · Guide · Intermediate
Fencing Company Google Ads That Book Real EstimatesStop burning ad budget on tire-kickers. Campaign structure that books real fencing estimates.
Lesson 10 · Guide · Intermediate
Fencing Marketing: The Complete Owner's GuideThe complete marketing playbook for fencing companies — local SEO, Google Ads, email, reviews, and referrals built into one system.
Lesson 11 · Guide · Intermediate
Flooring Google Ads That Book In-Home EstimatesStop wasting Google Ads on the wrong flooring keywords. Campaign structure that books in-home estimates.
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Keep going
GuideFencingGoogle Ads for Service Businesses
Fencing Marketing: The Complete Owner's Guide
The complete marketing playbook for fencing companies — local SEO, Google Ads, email, reviews, and referrals built into one system.
Intermediate· 10 min read
GuideGoogle Ads for Service Businesses
Flooring Google Ads That Book In-Home Estimates
Stop wasting Google Ads on the wrong flooring keywords. Campaign structure that books in-home estimates.
Intermediate· 10 min read
