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Local SEO for Home ServicesRank where your customers search

How local search really works for service businesses: service pages, city pages, technical basics, reviews, and the sequence that gets you into the map pack.

14 free lessons · 3 modules

Start lesson 1Get a paid audit instead
Understand the ranking factors that matter locally
Structure service and city pages that actually rank
Fix the technical issues holding your site back

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Local SEO for Service Businesses

Topic Hub · Beginner

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What you'll be able to do

  • Understand the ranking factors that matter locally
  • Structure service and city pages that actually rank
  • Fix the technical issues holding your site back
  • Build a review and content cadence you can sustain

Module 1 — Understand how it works

0/5 done

The fundamentals, in plain English, before you spend a dollar.

  1. Lesson 1 · Topic Hub · Beginner

    Local SEO for Service Businesses

    The complete local SEO playbook: map pack ranking factors, NAP consistency, city pages, and how to dominate a service area.

  2. Lesson 2 · Question · Beginner

    How many service pages does my home service website need?

    The right number of service, city, and combined service-city pages for local SEO.

  3. Lesson 3 · Definition · Beginner

    Service-Area Page

    A dedicated landing page for each city/suburb you serve, with localized content (not just a city name swap). The backbone of local SEO for multi-city service areas.

  4. Lesson 4 · Topic Hub · Beginner

    SEO for Home Service Businesses

    What SEO actually is, how long it takes, and what still works in 2026 for contractors, HVAC, plumbing, roofing, and remodeling businesses.

  5. Lesson 5 · Definition · Beginner

    AI Overview (SGE)

    Google's AI-generated answer block at the top of search results. Citations come from sites with strong schema, clear topical authority, and direct answers.

Module 2 — Decide what to fix first

0/3 done

Compare the options and pick the lever that moves the phone fastest.

  1. Lesson 6 · Problem · Intermediate

    Is SEO Worth It in 2026?

    The honest answer on SEO ROI for home-service businesses in the AI-search era — where it still wins, where it loses, and what to do instead.

  2. Lesson 7 · Problem · Intermediate

    My Competitors Outrank Me on Google

    How to figure out why competitors rank above you and the fastest way to close the gap on Google Search, Maps, and AI answers.

  3. Lesson 8 · Problem · Intermediate

    My Google Business Profile Isn't Showing Up

    The 5 reasons GBP disappears from the map pack — from suspensions to category mistakes — and how to get back in the local pack fast.

Module 3 — Build it this month

0/6 done

Step-by-step guides and checklists you can run with your own team.

  1. Lesson 9 · Guide · Intermediate

    Garage Door Repair Marketing: How to Stop Buying Shared Leads

    The complete marketing playbook for garage door companies. Rank for 'garage door repair near me,' lower your cost per lead, and replace HomeAdvisor and Angi with your own pipeline.

  2. Lesson 10 · Guide · Advanced

    Landscaping SEO: Rank for Lawn Care Near Me Searches

    Dominate local search for landscapers, lawn care, and landscape design. The complete SEO playbook for landscaping companies that want to own page one.

  3. Lesson 11 · Checklist · Beginner

    Cleaning Marketing Checklist

    The complete cleaning marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

  4. Lesson 12 · Checklist · Beginner

    Electrical Marketing Checklist

    The complete electrical marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

  5. Lesson 13 · Checklist · Beginner

    Fencing Marketing Checklist

    The complete fencing marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

  6. Lesson 14 · Checklist · Beginner

    Flooring Marketing Checklist

    The complete flooring marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

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