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AI Search & Getting CitedShow up in ChatGPT and AI overviews

How AI assistants pick which local companies to name, and what to publish so your business is the one they cite when a homeowner asks.

13 free lessons · 3 modules

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Understand how AI search chooses sources
Publish content that gets extracted and cited
Keep your entity data consistent across the web

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AI Search for Home Services

Topic Hub · Beginner

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What you'll be able to do

  • Understand how AI search chooses sources
  • Publish content that gets extracted and cited
  • Keep your entity data consistent across the web
  • Measure AI-driven visibility alongside SEO

Module 1 — Understand how it works

0/5 done

The fundamentals, in plain English, before you spend a dollar.

  1. Lesson 1 · Topic Hub · Beginner

    AI Search for Home Services

    How AI search actually chooses which businesses to cite — and the exact schema, content, and llms.txt setup that gets a home-service company recommended.

  2. Lesson 2 · Topic Hub · Beginner

    Content Marketing for Service Businesses

    What to publish, how often, and how to make every blog post drive booked jobs — not vanity traffic.

  3. Lesson 3 · Topic Hub · Beginner

    SEO for Home Service Businesses

    What SEO actually is, how long it takes, and what still works in 2026 for contractors, HVAC, plumbing, roofing, and remodeling businesses.

  4. Lesson 4 · Question · Beginner

    How Do I Get Cited in Perplexity and ChatGPT?

    Publish direct-answer content with clear author attribution (Person schema), FAQ blocks, and specific numbers. LLMs cite pages that answer the question in th...

  5. Lesson 5 · Question · Beginner

    How do I rank in ChatGPT?

    The exact schema, content, and authority signals that make ChatGPT and other AI assistants cite your business.

Module 2 — Decide what to fix first

0/2 done

Compare the options and pick the lever that moves the phone fastest.

  1. Lesson 6 · Problem · Intermediate

    Is SEO Worth It in 2026?

    The honest answer on SEO ROI for home-service businesses in the AI-search era — where it still wins, where it loses, and what to do instead.

  2. Lesson 7 · Problem · Intermediate

    My Competitors Outrank Me on Google

    How to figure out why competitors rank above you and the fastest way to close the gap on Google Search, Maps, and AI answers.

Module 3 — Build it this month

0/6 done

Step-by-step guides and checklists you can run with your own team.

  1. Lesson 8 · How-To · Intermediate

    How to Get Found in ChatGPT & AI Search (Home Services Edition)

    ChatGPT, Gemini, and Google AI Overviews are quietly stealing your top-of-funnel traffic. Here's how home-service businesses get cited in AI answers in 2026.

  2. Lesson 9 · Guide · Intermediate

    Electrician Marketing: Own Your Lead Pipeline

    The complete marketing playbook for electrical contractors. Rank for emergency electrician searches, win EV charger and panel upgrade jobs, and stop renting customers.

  3. Lesson 10 · Guide · Intermediate

    EV Charger Installation Leads: The Electrician's Playbook

    EV charger installation is the fastest-growing category in residential electrical. Here's how to capture the demand wave with SEO, ads, and dealer partnerships.

  4. Lesson 11 · Guide · Intermediate

    Plumbing Marketing: Stop Buying Shared Leads, Own Your Pipeline

    The complete marketing playbook for plumbing companies. Rank for emergency plumber searches, lower your cost per lead, and replace lead vendors with your own pipeline.

  5. Lesson 12 · Checklist · Beginner

    Cleaning Marketing Checklist

    The complete cleaning marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

  6. Lesson 13 · Checklist · Beginner

    Electrical Marketing Checklist

    The complete electrical marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.

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