Digital Marketing Coach for Home Service Businesses
More Calls. Better Leads.More Booked Jobs.
Stop guessing with your marketing. Start owning it. I help home service business owners build a predictable lead-generation system they actually own — so every dollar you spend is one you can measure, repeat, and grow.
Not sure where to start? Grab free resources →
As Seen On
Sound Familiar?
You Built a Real Business. Marketing Shouldn't Feel Like a Black Box.
What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
You don't need another agency pitch. You need a coach who can show you what's broken and teach you how to own the fix.
Show Me What's Broken - $497Free 2-Minute Diagnostic
Find Out Exactly Where Your Marketing Stands — In 2 Minutes.
10 questions. A personalized score. A clear diagnosis and the exact next step to fix it. No call required.
- Your score from 0–100 across 10 marketing categories
- A plain-English diagnosis of where the leaks are
- The single best next step for your business — not a generic checklist
Takes ~2 minutes. Get your score and next step instantly.
Proven Results
Here's What Happens When You Stop Guessing
3x
More Leads In 90 Days
Clients average triple the leads after implementing their audit roadmap
$500M+
Client Revenue
Combined revenue across businesses we've coached and trained
20K+
Students & Business Owners Trained
Through coaching, courses, and workshops — learning to own their marketing
87%
Of Clients Stay Year After Year
Because the results keep compounding month over month
*Results vary. Past performance does not guarantee future outcomes. Individual results depend on factors including market, effort, and implementation.
How It Works
A Clear Path From Confusion to Predictable Leads
Three steps. No guesswork. You stay in control.
Find Out What's Broken
You get a personalized 30-minute video walkthrough of your real website, SEO, ads, social media, and rankings — plus a 15-minute Zoom debrief call and a prioritized 90-day roadmap.
30-min video audit • 15-min Zoom call
Choose Your Path
After your audit, pick the level of support that fits your goals and budget.
Fix It Yourself
Take the roadmap and run with it
Hire Us
We do your marketing for you
Train My Team
We teach your team to run it in-house
Grow With Confidence
You'll have a clear system, measurable results, and an expert in your corner. No more wasted spend.
Ongoing support available
Built for Home Service Business Owners Who Want Marketing That Actually Works
Contractors, roofers, plumbers, HVAC, electricians, landscapers, cleaners, remodelers, pest control, real estate service providers — if your business runs on calls, estimates, and booked jobs, this is for you.
- You're spending on marketing but the phone still isn't ringing
- Your agency gives you reports but no booked jobs to show for it
- You want to rank higher on Google and get more local leads
- You're the best in your trade — but marketing feels like a second job
If this sounds like you, the audit is your first step.
Get your auditWhat I Help With
Everything Your Home Service Business Needs to Get Found, Get Trusted, and Get Hired
Good marketing should be simple enough to understand, strong enough to scale, and practical enough to implement.
Industries We Serve
Marketing Built for Your Trade
Pick your industry to see the exact playbook for getting more calls and booked jobs.
Don't see your trade? Get in touch →
After Your Audit, Choose How You Want to Move Forward
Digital Growth Audit
$497
90-minute deep-dive into your digital marketing. You get a written report + 90-day prioritized action plan. This is how every engagement begins.
- Website & SEO review
- Ad account analysis
- Funnel gap assessment
- Competitor snapshot
- Written roadmap + priority list
Insourced Marketing Blueprint™
Train your team to run marketing in-house with a complete system of templates, checklists, and step-by-step training — no agency required.
Explore Insourced Marketing Blueprint™Done-For-You
We implement your audit roadmap for you. Managed SEO, content, email, and more — executed by our team so you can focus on your business.
Explore Done-For-YouDone-With-You Coaching
We work directly with you or your team. Weekly coaching, live implementation support, and accountability until it's running smoothly.
Explore Done-With-You CoachingHome Service Business Owners Who Got Clarity
"Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers."
Steve D.
Business Owner
"Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow."
Tahan C.
Business Owner
"Chris cuts through the noise. Practical, honest, and the strategies actually move the needle."
Andrew U.
Business Owner
"I finally understand my own marketing. Chris empowers you instead of keeping you dependent."
Anna W.
Business Owner
"The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year."
Maira E.
Business Owner
Hi, I'm Chris Heidlebaugh.
I've spent 20+ years in digital marketing — from Fortune 500 boardrooms to local plumbers, roofers, HVAC companies, and contractors. Today my focus is helping home service business owners take control of their online presence: more calls, better leads, more booked jobs. No confusing tactics, no overpriced agencies, no tools that don't produce results.
Read my full story
Digital Marketing for DIYers
Take control of your digital marketing and grow your business without relying on expensive agencies or guesswork. This step-by-step guide covers the essentials of online marketing — empowering you to build a strong, results-driven strategy for your business.
Buy on AmazonCommon Questions
Everything You Need to Know Before Getting Started
How much does the audit cost?+
How long before I see results?+
What happens after the audit?+
Do I need to commit to ongoing services?+
Is this right for my industry?+
What makes this different from hiring an agency?+
Still have questions? Reach out directly — we're happy to help.
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Subscribe NowGet Clarity on Your Marketing — Starting This Week
You'll get a personalized video audit of your real marketing — then a Zoom call to walk through the roadmap. Most clients recover the cost in the first month.
Book Your Digital Growth Audit