Digital Marketing Coach
More Leads. More Calls.More Booked Jobs.
From HVAC and plumbing to garage door, electrical, and landscaping — I help home service owners stop guessing with their marketing and build a clear plan for growth.
Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door — and local service businesses.
As Seen On
Featured via syndicated press coverage.
Sound Familiar?
You Built This. Owners Like You Deserve Marketing That Isn't a Black Box.
What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
You don't need another confusing pitch. You need a coach who can show you what's broken and teach you how to own the fix.
Book My AuditFree 2-Minute Diagnostic
Owners — Find Out Exactly Where Your Marketing Stands. In 2 Minutes.
10 questions. A personalized score. A clear diagnosis and the exact next step to fix it. No call required.
- Your score from 0–100 across 10 marketing categories
- A plain-English diagnosis of where the leaks are
- The single best next step for your business — not a generic checklist
Takes ~2 minutes. Get your score and next step instantly.
Proven Results
Here's What Happens When Owners Stop Guessing
25+
Years In Digital Marketing
In the trenches with home service businesses since the early days of the web
500+
Home Service Businesses Helped
Coached, audited, or trained to own their marketing — across every major trade
New
Podcast
Digital Marketing Coach Podcast — practical tips and strategies for owners on the job or behind the wheel
Book
Published Author
Digital Marketing for DIYers — the playbook home service owners actually finish
*Results vary. Past performance does not guarantee future outcomes. Individual results depend on factors including market, effort, and implementation.
How It Works
A Clear Path From Confusion to Predictable Leads
Three steps. No guesswork. You stay in control.
1. Diagnose
You get a personalized 30-minute video walkthrough of your real website, SEO, ads, social media, and rankings — showing what's working, what's broken, where you're losing money, plus a prioritized 90-day roadmap.
30-min personalized video • 90-day roadmap
2. Decide Your Path
After your audit, you pick the path that fits — DIY, train your team, strategy sessions with Chris, or done-for-you. (See all four below.)
3. Execute
You'll have a clear system, measurable results, and an expert in your corner. No more wasted spend.
Ongoing support available
Built for Home-Service Owners Who Want Marketing That Actually Works
Contractors, roofers, plumbers, HVAC, electricians, landscapers, cleaners, remodelers, pest control, real estate service providers — if your business runs on calls, estimates, and booked jobs, this is for you.
- You're spending on marketing but the phone still isn't ringing
- Your agency gives you reports but no booked jobs to show for it
- You want to rank higher on Google and get more local leads
- You're the best in your trade — but marketing feels like a second job
If this sounds like you, the audit is your first step.
Get your auditIndustries We Serve
Marketing Built for Your Trade
Pick your industry to see the exact playbook for getting more calls and booked jobs.
Don't see your trade? Get in touch →
Which path is right for you?
You don't have to do your own marketing — but you do have to understand it.
Every path starts with the same $497 Digital Growth Audit, so you know exactly what you're fixing before you spend another dollar. Then you choose the level of support that fits your business.
Digital Growth Audit
$497
A 30-minute personalized video walkthrough of your website, SEO, ads, and social — showing what's working, what's broken, and where you're losing money — plus a 90-day prioritized roadmap. Every engagement begins here, and your $497 is credited toward Coaching or the Blueprint if you move forward within 14 days.
- Website & SEO review
- Ad account analysis
- Funnel gap assessment
- Competitor snapshot
- Written roadmap + priority list
DIY Membership
For hands-on owners who want to learn at their own pace. Templates, training, and checklists. Cancel anytime.
Explore DIYInsourced Marketing Blueprint
For owners with a team. We train you or your in-house coordinator over 12 weeks of live weekly coaching, so your people run the marketing — and you finally understand what's working.
Explore the BlueprintStrategy Sessions with Chris
For owners who want a senior set of eyes. 60-minute strategy sessions to evaluate your agency, plan your quarter, or unstick a problem. No retainer.
Explore CoachingDone-For-You
For owners who want it handled. My team implements your audit roadmap — SEO, Google Ads, content, email, reporting — and you still see every number. Audit required.
Explore Done-For-YouNot sure which fits? Start with the audit — we'll figure it out together.
Book Your Digital Growth Audit — $497Home Service Business Owners Who Got Clarity
"Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers."
Steve D.
Business Owner
"Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow."
Tahan C.
Business Owner
"Chris cuts through the noise. Practical, honest, and the strategies actually move the needle."
Andrew U.
Business Owner
"I finally understand my own marketing. Chris empowers you instead of keeping you dependent."
Anna W.
Business Owner
"The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year."
Maira E.
Business Owner
Hi, I'm Chris Heidlebaugh.
I've been where you are. I spent 18+ years working construction to pay the bills and raise a family — and the whole time I was learning, building websites, and growing a digital marketing company on the side. That's 25+ years in digital marketing now, from Fortune 500 boardrooms to local plumbers, roofers, HVAC companies, and contractors. Today my focus is helping home service business owners get more calls, better leads, and more booked jobs — and finally understand the marketing behind it. I'm not here to bash agencies. There are good ones and bad ones. Every owner should understand their marketing so they stop guessing and know what's actually working.
Read my full story
Digital Marketing for DIYers
Take control of your digital marketing and grow your business without the guesswork. This step-by-step guide covers the essentials of online marketing — empowering you to build a strong, results-driven strategy for your business.
Buy on AmazonCommon Questions
Everything You Need to Know Before Getting Started
How much does the audit cost?+
What if I'm already working with an agency?+
Do I have to buy anything after the audit?+
How long before I see results?+
What happens after the audit?+
Is this right for my industry?+
What makes this different from hiring an agency?+
Still have questions? Reach out directly — we're happy to help.
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Subscribe NowGet Clarity on Your Marketing — Starting This Week
You'll get a personalized video audit of your real marketing — plus a 90-day roadmap of exactly what to fix first. Most clients recover the cost in the first month.
Book Your Digital Growth Audit