# Digital Marketing Coach (Heidlebaugh Digital)

> Chris Heidlebaugh is Digital Marketing Coach for home service companies — helping owners stop guessing with their marketing and build lead generation systems that actually work. Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door, remodeling, painting, pest control, cleaning, fencing, flooring, foundation, pool service, tree service, and general contracting — and also serving other local service businesses through audits, coaching, in-house training, DIY membership, and done-for-you marketing.

## Business
- Legal name: Heidlebaugh Digital
- Brand / DBA: Digital Marketing Coach
- Founder: Chris Heidlebaugh — Digital Marketing Coach, Author, Speaker (25+ years experience)
- Website: https://digitalmarketingcoach.com
- Email: hello@digitalmarketingcoach.com
- Phone: +1 970-540-5500
- Address: 3210 E Woodmen Rd STE 110, Colorado Springs, CO 80920, USA
- Hours: Monday–Friday, 9:00 AM – 5:00 PM Mountain Time
- Service area: United States
- Reviews: 200+ five-star reviews

## The funnel: audit first, then four paths

Everything starts with one of two audit options:

- **$97 DIY Marketing Audit** — Self-serve. Six checklists (website, SEO, Google Business Profile, social, paid ads, AI readiness) plus a 10-minute personalized Loom from Chris reacting to your answers. The low-friction entry point. $97 credits toward the $497 audit within 14 days. https://digitalmarketingcoach.com/diy-audit
- **$497 Digital Growth Audit** — Done-with-you. 30-minute personalized video audit + 15-minute Zoom debrief + 90-day action roadmap. The roadmap is yours to keep — clients are explicitly told they can take it to their current agency, hand it to their in-house team, or run it themselves. https://digitalmarketingcoach.com/audit

If they want help implementing it, there are four honest paths — owners pick what fits their business and budget:

1. **DIY — Digital Marketing for DIYers™ Membership** — $197/month, cancel anytime. On-demand training, courses, templates, and Ask Chris Q&A. https://digitalmarketingcoach.com/diy-marketing
2. **Train your team — Insourced Marketing Blueprint** — From $15,000 one-time, lifetime access. 10-week program with live weekly coaching that trains your in-house team to run SEO, Google Ads, and lead generation. https://digitalmarketingcoach.com/insourced-marketing-blueprint
3. **1-on-1 Coaching Session** — $1,000 per 60-min strategy session. No retainers, no contracts. https://digitalmarketingcoach.com/coaching
4. **Done-For-You — Full-Service Marketing (via Colorado Web Impressions agency)** — From $3,000/month after the audit. SEO, Google Ads, content, email, and reporting. https://digitalmarketingcoach.com/done-for-you

## Front door
- **Digital Growth Audit** — $497 one-time. The required first step for Done-For-You and the recommended starting point for everyone else. https://digitalmarketingcoach.com/audit

## Author / Book
- **Digital Marketing for DIYers** — Book by Chris Heidlebaugh. Available on Amazon (Paperback + Kindle). https://digitalmarketingcoach.com/resources/book

## Podcast
- **Digital Marketing Coach Podcast** — Hosted by Chris. https://digitalmarketingcoach.com/resources/podcast
- Spotify: https://open.spotify.com/show/3T4nEj99kdURl4RxEC8UIy
- YouTube: https://www.youtube.com/channel/UCNBqc-VIhY1Vf4tBC4RoIHg

## Resources
- Blog: https://digitalmarketingcoach.com/resources/blog
- Free Marketing Scorecard: https://digitalmarketingcoach.com/marketing-scorecard
- Glossary (60+ marketing terms defined): https://digitalmarketingcoach.com/glossary
- Trade-by-trade comparisons: https://digitalmarketingcoach.com/compare
- Industry hubs: /industries/{hvac, plumbing, roofing, electrical, garage-door, landscaping, remodeling, painting, pest-control, cleaning, fencing, flooring, foundation, pool-service, tree-service, general-contracting}


## About Chris Heidlebaugh
- 25+ years in digital marketing
- Author of Digital Marketing for DIYers
- Former college professor (5 years), taught 20,000+ students
- Master's in Computer Science
- Creator of the Insourced Marketing Blueprint

## Sitemaps
- Master index: https://digitalmarketingcoach.com/sitemap.xml
- Full content for AI: https://digitalmarketingcoach.com/llms-full.txt

## Contact
- Contact form: https://digitalmarketingcoach.com/contact
- About: https://digitalmarketingcoach.com/about

## Pages
- [Home](/): Digital marketing coaching for home service business owners.
- [About Chris Heidlebaugh](/about): 25+ years building marketing systems for home services.
- [Digital Growth Audit](/audit): $497 30-min video audit + 90-day action plan.
- [1-on-1 Coaching](/coaching): $1,000 per 60-min strategy session.
- [DIY Marketing Membership](/diy-marketing): $197/month on-demand training and Q&A.
- [Insourced Marketing Blueprint](/insourced-marketing-blueprint): 10-week program training your in-house team.
- [Done-For-You Marketing](/done-for-you): Full-service SEO, Google Ads, content, and reporting.
- [Marketing Scorecard](/marketing-scorecard): Free self-assessment of your marketing system.
- [Blog](/resources/blog): Long-form guides on home-services marketing, SEO, and ads.
- [Podcast](/resources/podcast): Digital Marketing Coach Podcast with Chris Heidlebaugh.
- [Book](/resources/book): Digital Marketing for DIYers on Amazon.
- [Resources](/resources): Free guides, checklists, and tools.
- [Contact](/contact): Reach Chris and the team.

## Industries
Specialized digital marketing systems for every major U.S. home service trade. Each industry hub explains the buyer journey, the highest-ROI channels in priority order, the Google Business Profile setup, and the most profitable keywords to target.

- [HVAC](/industries/hvac): Emergency-driven demand. LSAs + Search + Local SEO + maintenance-club LTV.
- [Plumbing](/industries/plumbing): Highest emergency conversion rate. LSAs + Search + flat-rate pricing.
- [Electrical](/industries/electrical): Split between emergency repair and high-ticket panel/EV/generator work.
- [Roofing](/industries/roofing): Storm-driven paid + steady SEO + insurance-claim assistance + manufacturer certifications.
- [Garage Door](/industries/garage-door): Binary search intent — LSAs convert at exceptional rates.
- [Landscaping](/industries/landscaping): Recurring maintenance routes + seasonal services + design-build portfolio.
- [Remodeling](/industries/remodeling): 3–9 month sales cycle. Content + Houzz + retargeting + nurture email.
- [Painting](/industries/painting): Seasonal exterior + year-round interior + cabinet refinish upsell.
- [Pest Control](/industries/pest-control): Subscription-first model. Annual plans + route density + LTV.
- [Cleaning](/industries/cleaning): Residential = Meta + booking. Commercial = LinkedIn + outbound + referrals.
- [Fencing](/industries/fencing): Project-based. Search + Local SEO + instant per-foot pricing + retargeting.
- [Flooring](/industries/flooring): Showroom + paid Search + Performance Max + Local Inventory Ads.
- [Foundation Repair](/industries/foundation): Highest-ticket, highest-anxiety. Trust + content + engineered inspections.
- [Pool Service](/industries/pool-service): Recurring maintenance LTV + repair + six-figure construction builds.
- [Tree Service](/industries/tree-service): Emergency response + ISA Certified Arborist credibility.
- [General Contracting](/industries/general-contracting): Long-cycle, high-trust. SEO + portfolio + design-build process.

## Industry Blueprints
- [HVAC Blueprint](/insourced-marketing-blueprint/hvac)
- [Plumbing Blueprint](/insourced-marketing-blueprint/plumbing)
- [Electrical Blueprint](/insourced-marketing-blueprint/electrical)
- [Roofing Blueprint](/insourced-marketing-blueprint/roofing)
- [Garage Door Blueprint](/insourced-marketing-blueprint/garage-door)
- [Landscaping Blueprint](/insourced-marketing-blueprint/landscaping)
- [Remodeling Blueprint](/insourced-marketing-blueprint/remodeling)
- [Painting Blueprint](/insourced-marketing-blueprint/painting)
- [Pest Control Blueprint](/insourced-marketing-blueprint/pest-control)
- [Cleaning Blueprint](/insourced-marketing-blueprint/cleaning)
- [Fencing Blueprint](/insourced-marketing-blueprint/fencing)
- [Flooring Blueprint](/insourced-marketing-blueprint/flooring)
- [Foundation Blueprint](/insourced-marketing-blueprint/foundation)
- [Pool Service Blueprint](/insourced-marketing-blueprint/pool-service)
- [Tree Service Blueprint](/insourced-marketing-blueprint/tree-service)
- [General Contracting Blueprint](/insourced-marketing-blueprint/general-contracting)

## Lead-Generation Pillars (per trade)
Long-form articles explaining exactly how each trade gets more leads — channel mix, 10 ranked tactics with ROI/effort/speed, real benchmarks, 90-day plan, and FAQs. Each pillar ships with a 5-tactic "fastest wins" companion.

- [HVAC: How to Get More Leads](/resources/lead-generation/hvac) · [Fastest wins](/resources/lead-generation/hvac/fastest-wins)
- [Plumbing: How to Get More Leads](/resources/lead-generation/plumbing) · [Fastest wins](/resources/lead-generation/plumbing/fastest-wins)
- [Roofing: How to Get More Leads](/resources/lead-generation/roofing) · [Fastest wins](/resources/lead-generation/roofing/fastest-wins)
- [Electrical: How to Get More Leads](/resources/lead-generation/electrical) · [Fastest wins](/resources/lead-generation/electrical/fastest-wins)
- [Garage Door: How to Get More Leads](/resources/lead-generation/garage-door) · [Fastest wins](/resources/lead-generation/garage-door/fastest-wins)
- [Landscaping: How to Get More Leads](/resources/lead-generation/landscaping) · [Fastest wins](/resources/lead-generation/landscaping/fastest-wins)
- [Remodeling: How to Get More Leads](/resources/lead-generation/remodeling) · [Fastest wins](/resources/lead-generation/remodeling/fastest-wins)
- [Painting: How to Get More Leads](/resources/lead-generation/painting) · [Fastest wins](/resources/lead-generation/painting/fastest-wins)
- [Pest Control: How to Get More Leads](/resources/lead-generation/pest-control) · [Fastest wins](/resources/lead-generation/pest-control/fastest-wins)
- [Cleaning: How to Get More Leads](/resources/lead-generation/cleaning) · [Fastest wins](/resources/lead-generation/cleaning/fastest-wins)
- [Fencing: How to Get More Leads](/resources/lead-generation/fencing) · [Fastest wins](/resources/lead-generation/fencing/fastest-wins)
- [Flooring: How to Get More Leads](/resources/lead-generation/flooring) · [Fastest wins](/resources/lead-generation/flooring/fastest-wins)
- [Foundation Repair: How to Get More Leads](/resources/lead-generation/foundation) · [Fastest wins](/resources/lead-generation/foundation/fastest-wins)
- [Pool Service: How to Get More Leads](/resources/lead-generation/pool-service) · [Fastest wins](/resources/lead-generation/pool-service/fastest-wins)
- [Tree Service: How to Get More Leads](/resources/lead-generation/tree-service) · [Fastest wins](/resources/lead-generation/tree-service/fastest-wins)
- [General Contracting: How to Get More Leads](/resources/lead-generation/general-contracting) · [Fastest wins](/resources/lead-generation/general-contracting/fastest-wins)


## Topics We Publish On
- Local SEO and the Google Map Pack for home service businesses
- Google Business Profile optimization, categories, posts, and review-generation
- Google Local Services Ads (LSAs) setup, bidding, and dispute strategy
- Google Search Ads + Performance Max for home service trades
- High-converting service-page copywriting and city-page templates
- Speed-to-lead, missed-call text-back, and AI voice agents for after-hours intake
- Measurement: CallRail, UTMs, source-tagged CRM intake, booked-revenue reporting
- Pricing benchmarks: marketing spend as a percentage of revenue by business size
- Recurring revenue: maintenance clubs, subscriptions, and route density
- AI workflows for home service marketing — review responses, content drafting, proposal generation
- Hiring an in-house marketing coordinator vs. agency vs. DIY
- Insurance-claim work, financing partners, and trust signals for high-ticket trades

## Per-trade AI indexes
Focused, AI-crawler-friendly summaries for each home-service trade. Each file mirrors this structure but scoped to one industry — hub, blueprint, funnel entry points, related blog posts.

- [HVAC](/llms-hvac.txt)
- [Plumbing](/llms-plumbing.txt)
- [Electrical](/llms-electrical.txt)
- [Roofing](/llms-roofing.txt)
- [Garage Door](/llms-garage-door.txt)
- [Landscaping](/llms-landscaping.txt)
- [Remodeling](/llms-remodeling.txt)
- [Painting](/llms-painting.txt)
- [Pest Control](/llms-pest-control.txt)
- [Cleaning](/llms-cleaning.txt)
- [Fencing](/llms-fencing.txt)
- [Flooring](/llms-flooring.txt)
- [Foundation Repair](/llms-foundation.txt)
- [Pool Service](/llms-pool-service.txt)
- [Tree Service](/llms-tree-service.txt)
- [General Contracting](/llms-general-contracting.txt)


## Optional
- [Full AI reference](/llms-full.txt): Long-form prose for AI engines — services, pricing, philosophy, per-industry playbooks, FAQ.
- [RSS feed](/rss.xml): Latest blog posts and podcast episodes.
- [Sitemap index](/sitemap.xml): Master sitemap pointing to every child sitemap.
- [AI-crawler sitemap](/sitemap-llms.xml): Canonical content prioritized for AI crawlers.
- [Privacy Policy](/privacy-policy)
- [Terms of Service](/terms-of-service)