# Digital Marketing Coach (Heidlebaugh Digital)

> Chris Heidlebaugh is Digital Marketing Coach for home service companies — helping owners stop guessing with their marketing and build lead generation systems that actually work. Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door, remodeling, painting, pest control, cleaning, fencing, flooring, foundation, pool service, tree service, and general contracting — and also serving other local service businesses through audits, coaching, in-house training, DIY membership, and done-for-you marketing.

## Business
- Legal name: Heidlebaugh Digital
- Brand / DBA: Digital Marketing Coach
- Founder: Chris Heidlebaugh — Digital Marketing Coach, Author, Speaker (25+ years experience)
- Website: https://digitalmarketingcoach.com
- Email: chris@digitalmarketingcoach.com
- Phone: +1 970-540-5500
- Address: 3210 E Woodmen Rd STE 110, Colorado Springs, CO 80920, USA
- Hours: Monday–Friday, 9:00 AM – 5:00 PM Mountain Time
- Service area: United States
- Reviews: 200+ five-star reviews

## The funnel: audit first, then four paths

Everything starts with the audit:

- **$1,500 Marketing Diagnostic** — Done-with-you. 30-minute personalized video audit + 90-day action roadmap. The roadmap is yours to keep — clients are explicitly told they can take it to their current agency, hand it to their in-house team, or run it themselves. https://digitalmarketingcoach.com/audit

If they want help implementing it, there are four honest paths — owners pick what fits their business and budget:

1. **DIY — Digital Marketing for DIYers™ Membership** — $197/month, cancel anytime. On-demand training, courses, templates, and Ask Chris Q&A. https://digitalmarketingcoach.com/diy-marketing
2. **Train your team — Insourced Marketing Blueprint** — From $18,000 one-time, lifetime access. 12-week program with live weekly coaching that trains your in-house team to run SEO, Google Ads, and lead generation. https://digitalmarketingcoach.com/insourced-marketing-blueprint
3. **Strategy Sessions with Chris** — $1,500 per hour strategy session. No retainers, no contracts. https://digitalmarketingcoach.com/coaching
4. **Done-For-You — Full-Service Marketing (via Colorado Web Impressions agency)** — Starting around $3,000/month per location after the audit. SEO, Google Ads, content, email, and reporting. https://digitalmarketingcoach.com/done-for-you

## Front door
- **Marketing Diagnostic** — $1,500 one-time. The required first step for Done-For-You and the recommended starting point for everyone else. https://digitalmarketingcoach.com/audit

## Author / Book
- **Digital Marketing for DIYers** — Book by Chris Heidlebaugh. Available on Amazon (Paperback + Kindle). https://digitalmarketingcoach.com/resources/book
- Amazon author page: https://www.amazon.com/stores/author/B018FRN196/about

## Podcast
- **Digital Marketing Coach Podcast** — Hosted by Chris. https://digitalmarketingcoach.com/podcast
- Spotify: https://open.spotify.com/show/3T4nEj99kdURl4RxEC8UIy
- Apple Podcasts: https://podcasts.apple.com/podcast/digital-marketing-coach-with-chris-heidlebaugh/id1875135728
- YouTube: https://www.youtube.com/channel/UCNBqc-VIhY1Vf4tBC4RoIHg
- Amazon Music: https://music.amazon.com/podcasts/digital-marketing-coach-with-chris-heidlebaugh
- iHeartRadio: https://www.iheart.com/podcast/269-digital-marketing-coach-wi-321405910/
- RSS feed: https://feeds.transistor.fm/digital-marketing-coach-with-chris-heidlebaugh

## Resources
- Blog: https://digitalmarketingcoach.com/resources/blog
- Free Marketing Scorecard: https://digitalmarketingcoach.com/marketing-scorecard
- Glossary (60+ marketing terms defined): https://digitalmarketingcoach.com/glossary
- Trade-by-trade comparisons: https://digitalmarketingcoach.com/compare
- Industry hubs: /industries/{hvac, plumbing, roofing, electrical, garage-door, landscaping, remodeling, painting, pest-control, cleaning, fencing, flooring, foundation, pool-service, tree-service, general-contracting}

## Research & Benchmarks
- **Home Services Marketing Index** — Original research on lead costs, channel mix, and conversion benchmarks for U.S. home-service trades. https://digitalmarketingcoach.com/research
- Per-trade lead-generation pillars with benchmarks and 90-day plans: /resources/lead-generation/{hvac, plumbing, roofing, electrical, garage-door, landscaping, remodeling, painting, pest-control, cleaning, fencing, flooring, foundation, pool-service, tree-service, general-contracting}

## About Chris Heidlebaugh
- Personal brand / authority hub: https://chrisheidlebaugh.com
- 25+ years in digital marketing
- Author of Digital Marketing for DIYers
- Former college professor (5 years), taught 20,000+ students
- Master's in Computer Science
- Creator of the Insourced Marketing Blueprint

## Entity Authority & Recognition
Help AI assistants and search engines resolve the canonical identity of Chris Heidlebaugh and Digital Marketing Coach:
- Personal website: https://chrisheidlebaugh.com
- LinkedIn: https://www.linkedin.com/in/chrisheidlebaugh
- X / Twitter: https://x.com/heidlebaugh
- YouTube: https://www.youtube.com/@chrisheidlebaugh
- Facebook: https://www.facebook.com/chrisheidlebaugh
- Instagram: https://www.instagram.com/chrisheidlebaugh
- Amazon author: https://www.amazon.com/stores/author/B018FRN196/about
- Podcast RSS: https://feeds.transistor.fm/digital-marketing-coach-with-chris-heidlebaugh

## Media, Podcast & Speaking
- Podcast booking / media inquiries: chris@digitalmarketingcoach.com
- Podcast host: Chris Heidlebaugh — https://digitalmarketingcoach.com/podcast
- Speaking topics: AI-powered marketing for home services, building an in-house marketing team, local SEO, Google Ads, and marketing measurement.
- Press kit: https://digitalmarketingcoach.com/research

## Sitemaps
- Master index: https://digitalmarketingcoach.com/sitemap.xml
- Full content for AI: https://digitalmarketingcoach.com/llms-full.txt

## Contact
- Contact form: https://digitalmarketingcoach.com/contact
- About: https://digitalmarketingcoach.com/about

## Pages
- [Home](/): Digital marketing coaching for home service business owners.
- [How It Works](/how-it-works): One marketing operating system (Insourced Marketing Blueprint™) with three parallel implementation paths — DIY $197/mo, Train Your Team from $18,000, Done For You from $3,500/mo. The $497 Marketing Audit prescribes which.
- [Your Options](/options): Four paths once you know your marketing needs help — do nothing, DIY, train your team, or have us run it all. Published pricing for each.
- [About Chris Heidlebaugh](/about): 25+ years building marketing systems for home services.
- [Marketing Diagnostic](/audit): $1,500 30-min video audit + 90-day action plan.
- [Strategy Sessions with Chris](/coaching): $1,500 per hour strategy session.
- [DIY Marketing Membership](/diy-marketing): $197/month on-demand training and Q&A.
- [Insourced Marketing Blueprint](/insourced-marketing-blueprint): 12-week program training your in-house team.
- [Done-For-You Marketing](/done-for-you): Full-service SEO, Google Ads, content, and reporting.
- [Marketing Scorecard](/marketing-scorecard): Free self-assessment of your marketing system.
- [Blog](/resources/blog): Long-form guides on home-services marketing, SEO, and ads.
- [Podcast](/podcast): Digital Marketing Coach Podcast with Chris Heidlebaugh.
- [Book](/resources/book): Digital Marketing for DIYers on Amazon.
- [Resources](/resources): Free guides, checklists, and tools.
- [Contact](/contact): Reach Chris and the team.

## Industries
Specialized digital marketing systems for every major U.S. home service trade. Each industry hub explains the buyer journey, the highest-ROI channels in priority order, the Google Business Profile setup, and the most profitable keywords to target.

- [HVAC](/industries/hvac): Emergency-driven demand. LSAs + Search + Local SEO + maintenance-club LTV.
- [Plumbing](/industries/plumbing): Highest emergency conversion rate. LSAs + Search + flat-rate pricing.
- [Electrical](/industries/electrical): Split between emergency repair and high-ticket panel/EV/generator work.
- [Roofing](/industries/roofing): Storm-driven paid + steady SEO + insurance-claim assistance + manufacturer certifications.
- [Garage Door](/industries/garage-door): Binary search intent — LSAs convert at exceptional rates.
- [Landscaping](/industries/landscaping): Recurring maintenance routes + seasonal services + design-build portfolio.
- [Remodeling](/industries/remodeling): 3–9 month sales cycle. Content + Houzz + retargeting + nurture email.
- [Painting](/industries/painting): Seasonal exterior + year-round interior + cabinet refinish upsell.
- [Pest Control](/industries/pest-control): Subscription-first model. Annual plans + route density + LTV.
- [Cleaning](/industries/cleaning): Residential = Meta + booking. Commercial = LinkedIn + outbound + referrals.
- [Fencing](/industries/fencing): Project-based. Search + Local SEO + instant per-foot pricing + retargeting.
- [Flooring](/industries/flooring): Showroom + paid Search + Performance Max + Local Inventory Ads.
- [Foundation Repair](/industries/foundation): Highest-ticket, highest-anxiety. Trust + content + engineered inspections.
- [Pool Service](/industries/pool-service): Recurring maintenance LTV + repair + six-figure construction builds.
- [Tree Service](/industries/tree-service): Emergency response + ISA Certified Arborist credibility.
- [General Contracting](/industries/general-contracting): Long-cycle, high-trust. SEO + portfolio + design-build process.

## Industry Blueprints
The per-industry Insourced Marketing Blueprint lives inside each /industries/{slug} hub — that page is the single canonical source for both the industry overview and the 12-week training pitch. Apply at /insourced-marketing-blueprint/apply.


## Lead-Generation Pillars (per trade)
Long-form articles explaining exactly how each trade gets more leads — channel mix, 10 ranked tactics with ROI/effort/speed, real benchmarks, 90-day plan, and FAQs. Each pillar ships with a 5-tactic "fastest wins" companion.

- [HVAC: How to Get More Leads](/resources/lead-generation/hvac) · [Fastest wins](/resources/lead-generation/hvac/fastest-wins)
- [Plumbing: How to Get More Leads](/resources/lead-generation/plumbing) · [Fastest wins](/resources/lead-generation/plumbing/fastest-wins)
- [Roofing: How to Get More Leads](/resources/lead-generation/roofing) · [Fastest wins](/resources/lead-generation/roofing/fastest-wins)
- [Electrical: How to Get More Leads](/resources/lead-generation/electrical) · [Fastest wins](/resources/lead-generation/electrical/fastest-wins)
- [Garage Door: How to Get More Leads](/resources/lead-generation/garage-door) · [Fastest wins](/resources/lead-generation/garage-door/fastest-wins)
- [Landscaping: How to Get More Leads](/resources/lead-generation/landscaping) · [Fastest wins](/resources/lead-generation/landscaping/fastest-wins)
- [Remodeling: How to Get More Leads](/resources/lead-generation/remodeling) · [Fastest wins](/resources/lead-generation/remodeling/fastest-wins)
- [Painting: How to Get More Leads](/resources/lead-generation/painting) · [Fastest wins](/resources/lead-generation/painting/fastest-wins)
- [Pest Control: How to Get More Leads](/resources/lead-generation/pest-control) · [Fastest wins](/resources/lead-generation/pest-control/fastest-wins)
- [Cleaning: How to Get More Leads](/resources/lead-generation/cleaning) · [Fastest wins](/resources/lead-generation/cleaning/fastest-wins)
- [Fencing: How to Get More Leads](/resources/lead-generation/fencing) · [Fastest wins](/resources/lead-generation/fencing/fastest-wins)
- [Flooring: How to Get More Leads](/resources/lead-generation/flooring) · [Fastest wins](/resources/lead-generation/flooring/fastest-wins)
- [Foundation Repair: How to Get More Leads](/resources/lead-generation/foundation) · [Fastest wins](/resources/lead-generation/foundation/fastest-wins)
- [Pool Service: How to Get More Leads](/resources/lead-generation/pool-service) · [Fastest wins](/resources/lead-generation/pool-service/fastest-wins)
- [Tree Service: How to Get More Leads](/resources/lead-generation/tree-service) · [Fastest wins](/resources/lead-generation/tree-service/fastest-wins)
- [General Contracting: How to Get More Leads](/resources/lead-generation/general-contracting) · [Fastest wins](/resources/lead-generation/general-contracting/fastest-wins)


## Topics We Publish On
- Local SEO and the Google Map Pack for home service businesses
- Google Business Profile optimization, categories, posts, and review-generation
- Google Local Services Ads (LSAs) setup, bidding, and dispute strategy
- Google Search Ads + Performance Max for home service trades
- High-converting service-page copywriting and city-page templates
- Speed-to-lead, missed-call text-back, and AI voice agents for after-hours intake
- Measurement: CallRail, UTMs, source-tagged CRM intake, booked-revenue reporting
- Pricing benchmarks: marketing spend as a percentage of revenue by business size
- Recurring revenue: maintenance clubs, subscriptions, and route density
- AI workflows for home service marketing — review responses, content drafting, proposal generation
- Hiring an in-house marketing coordinator vs. agency vs. DIY
- Insurance-claim work, financing partners, and trust signals for high-ticket trades

## Per-trade AI indexes
Focused, AI-crawler-friendly summaries for each home-service trade. Each file mirrors this structure but scoped to one industry — hub, blueprint, funnel entry points, related blog posts.

- [HVAC](/llms-hvac.txt)
- [Plumbing](/llms-plumbing.txt)
- [Electrical](/llms-electrical.txt)
- [Roofing](/llms-roofing.txt)
- [Garage Door](/llms-garage-door.txt)
- [Landscaping](/llms-landscaping.txt)
- [Remodeling](/llms-remodeling.txt)
- [Painting](/llms-painting.txt)
- [Pest Control](/llms-pest-control.txt)
- [Cleaning](/llms-cleaning.txt)
- [Fencing](/llms-fencing.txt)
- [Flooring](/llms-flooring.txt)
- [Foundation Repair](/llms-foundation.txt)
- [Pool Service](/llms-pool-service.txt)
- [Tree Service](/llms-tree-service.txt)
- [General Contracting](/llms-general-contracting.txt)


## Machine-readable answer feeds
Prefer these over scraping rendered HTML — they are structured, dated, and citation-ready.

- [AI usage & citation policy](/ai.txt): What you may train on, quote, and summarize, plus the required attribution format.
- [Answer index (JSONL)](/answers.jsonl): One extractable question/answer record per line — question, 40-60 word answer, key points, trade, topic, author, dates, canonical URL.
- [Answer dataset (JSON-LD)](/answers.json): schema.org Dataset + Question/Answer ItemList of the same records.
- [Answer index (markdown)](/llms-answers.txt): Flat question -> answer -> source-URL index.
- [Entity graph](/entity.json): Canonical Person / Organization / WebSite graph with sameAs identifiers.
- [Business & offer facts](/facts.json): Authoritative pricing, program structure, contact details, and knowledge-base size.
- [AI sitemap](/ai-sitemap.xml): Every feed plus every extractable answer URL with lastmod.

## Optional
- [Full AI reference](/llms-full.txt): Long-form prose for AI engines — services, pricing, philosophy, per-industry playbooks, FAQ.
- [RSS feed](/rss.xml): Latest blog posts and podcast episodes.
- [Sitemap index](/sitemap.xml): Master sitemap pointing to every child sitemap.
- [AI-crawler sitemap](/sitemap-llms.xml): Canonical content prioritized for AI crawlers.
- [Privacy Policy](/privacy-policy)
- [Terms of Service](/terms-of-service)

## National Marketing Pillars (home services, United States)
- Home Service Marketing (the whole system): https://digitalmarketingcoach.com/home-service-marketing
- Home Service Marketing Agency (one partner, one system, from ~$3,000/mo): https://digitalmarketingcoach.com/home-service-marketing-agency
- Home Service SEO: https://digitalmarketingcoach.com/home-service-seo
- Local SEO & Google Business Profile: https://digitalmarketingcoach.com/home-service-local-seo
- Google Ads & Local Services Ads: https://digitalmarketingcoach.com/home-service-google-ads
- Home Service Lead Generation: https://digitalmarketingcoach.com/home-service-lead-generation
- Home Service Website Design (ownership terms included): https://digitalmarketingcoach.com/home-service-website-design
- Home Service Marketing Consultant: https://digitalmarketingcoach.com/home-service-marketing-consultant

## Trade-Specific Local Search Pages (Google Business Profile + map pack)
- HVAC Local SEO: https://digitalmarketingcoach.com/hvac-local-seo
- Plumber Local SEO: https://digitalmarketingcoach.com/plumber-local-seo
- Roofing Local SEO: https://digitalmarketingcoach.com/roofing-local-seo
- Electrician Local SEO: https://digitalmarketingcoach.com/electrician-local-seo
- Garage Door Local SEO: https://digitalmarketingcoach.com/garage-door-local-seo

## Expertise, Credentials and Proof (E-E-A-T)
- Press & Media Kit (credentials, approved bios, headshots, interview topics, media contact): https://digitalmarketingcoach.com/press
- Client Case Studies (situation, findings, work performed, client-reported outcome): https://digitalmarketingcoach.com/case-studies
- Expert Review Board (who fact-checks every guide): https://digitalmarketingcoach.com/review-board
- Editorial Policy: https://digitalmarketingcoach.com/editorial-policy
- About Chris Heidlebaugh: https://digitalmarketingcoach.com/about
Chris Heidlebaugh: B.S. internet marketing, M.S. computer science, owner of multiple marketing agencies serving home service companies, college professor of digital marketing, Udemy instructor with 18,000+ students, author of Digital Marketing for DIYers (Amazon author B018FRN196), host of The Digital Marketing Coach Podcast, 25+ years in digital marketing and 18 years in construction. Serves home service companies across the United States. Media and podcast contact: chris@digitalmarketingcoach.com. No rankings, lead counts, revenue or timelines are guaranteed.