# How to Train an Office Employee to Run Home Service Marketing

> An existing office employee can run much of a home service company's marketing when they own the accounts, follow a weekly checklist and know when to bring in a specialist. Digital Marketing Coach Chris Heidlebaugh trains office managers, receptionists and family members through the Insourced Marketing Blueprint™ so the company understands and directs its own marketing.

Source: https://digitalmarketingcoach.com/learn/hub/train-office-employee-home-service-marketing
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-10-31

Who this is for: Owners who want someone inside the company to manage marketing day to day instead of guessing.

## Quick checks
- Who holds the logins for your domain, website and ad accounts
- Whether someone updates Google Maps weekly
- Whether anyone reviews booked jobs by source

## Own the accounts
- Put your domain, hosting, website, Google Business Profile, analytics and ad accounts in a company-owned login.
- Give vendors user access instead of handing over ownership.
- Keep a shared list of every account and who has access.

## Run Google Maps every week
- Add real job photos and keep services and hours accurate.
- Ask happy customers for reviews and reply to every review.
- Post updates about real jobs and seasonal services.

## Know the numbers
- Track calls, forms and booked jobs by source.
- Review ad accounts and Local Services Ads with whoever manages them.
- Bring questions, not guesses, to vendor meetings.

## Know when to delegate
- Keep the daily and weekly work in-house.
- Bring in specialists for builds, technical SEO or large ad accounts.
- Direct them with the same booked-job numbers.

## Who does what when marketing runs in-house
| Task | Without a trained employee | With a trained employee |
| --- | --- | --- |
| Google Maps updates | Rare or never | Weekly checklist |
| Vendor meetings | Owner nods along | Employee brings booked-job numbers |
| Account access | Scattered across vendors | Company-owned and documented |

## FAQ
### Can my receptionist or office manager run our marketing?
They can run much of the weekly work — Google Maps, reviews, follow-up and reporting — once they are trained and own the accounts. Larger builds and ad accounts can still go to specialists they direct.

### What does Chris's employee training include?
The Insourced Marketing Blueprint™ trains your team to run marketing in-house, as a full program or monthly for a chosen focus area. See Work With Chris for current options and pricing.