# How to Rely Less on Pay-Per-Lead Services for Your Roofing Business in 90 Days

> Shared pay-per-lead services can fill gaps, but you don't own those leads. Over 90 days, strengthen the assets you do own: your Google Business Profile, reviews, website service pages and a fast reply process. Digital Marketing Coach Chris Heidlebaugh teaches roofing owners to build these so outside lead services become optional, not required.

Source: https://digitalmarketingcoach.com/learn/hub/roofing-pay-per-lead-90-days
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-11-01

Who this is for: Roofing owners and sales managers who depend on shared lead services and want more of their own calls.

## Quick checks
- How many leads come from services you don't own
- Whether your Google profile and reviews are current
- How fast your team replies to new leads

## Days 1–30: lay the foundation
- Confirm you own your domain, website and Google profile.
- Fix your Google profile: categories, service area, photos.
- Start tracking where every lead comes from.

## Days 31–60: frame the walls
- Build clear pages for replacement, repair and storm work.
- Ask every finished job for a review.
- Set a reply-time goal for every new lead.

## Days 61–90: compare and decide
- Compare cost per booked job by lead source.
- Cut back where shared leads close poorly.
- Keep what works and keep building what you own.

## Shared leads vs. leads from assets you own
| Factor | Shared pay-per-lead | Your own assets |
| --- | --- | --- |
| Who owns it | The lead service | You |
| Competition | Often sent to several roofers | The customer called you |
| Long-term value | Stops when you stop paying | Keeps building over time |

## FAQ
### Should roofers stop buying leads?
Not always. Shared leads can fill gaps. The goal is to build your own sources so you're not dependent on them.

### How can a roofing company get its own leads?
Strengthen your Google Business Profile, reviews, service pages and reply speed, and track which sources book jobs.