# Is Your HVAC Google Ads Money Working? What Owners Should Check

> To know if HVAC Google Ads are working, check three things: what people actually searched before clicking, whether every call is tracked, and how many booked jobs came from the spend. Clicks alone don't tell you. Digital Marketing Coach Chris Heidlebaugh reviews this in the $497 Marketing Inspection.

Source: https://digitalmarketingcoach.com/learn/hub/hvac-google-ads-money-check
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-11-01

Who this is for: HVAC owners paying for Google Ads who can't say how many booked jobs those ads produced.

## Quick checks
- You can see the search terms report
- Ad calls use a tracking number
- Booked jobs from ads are counted each month

## Look at real search terms
- Open the search terms report, not just the keyword list.
- Watch for searches you don't serve, like parts, jobs or DIY.
- Add clearly wrong searches as negatives.

## Make sure calls are tracked
- Ad calls should ring a tracking number tied to the account.
- Test-call the number yourself and confirm it is recorded.
- Check that website form fills from ads are counted too.

## Count booked jobs, not leads
- Match ad calls to jobs in your dispatch software each month.
- Divide spend by booked jobs to see your real cost per job.
- Compare that number month to month, not to anyone else's claims.

## Unclear vs. clear ad reporting
| Item | Unclear | Clear |
| --- | --- | --- |
| Main number shown | Clicks and impressions | Booked jobs and cost per job |
| Calls | Not tracked | Tracking number, recorded |
| Search terms | Never reviewed | Reviewed every month |

## FAQ
### How do I know if my HVAC Google Ads are working?
Count booked jobs from the ads each month and divide your spend by that number. Clicks and impressions alone don't answer it.

### Should I stop running Google Ads?
Not before you check search terms, tracking and booked jobs. Many accounts improve once those basics are fixed.