# The Review Mistake Costing Electricians Bigger Installation Jobs

> Many electricians get a burst of reviews and then none for months. Homeowners choosing who to trust with a panel upgrade or generator install look for recent reviews that mention that kind of work. Digital Marketing Coach Chris Heidlebaugh teaches electrical companies to ask every customer, every week, in a way that follows Google's rules.

Source: https://digitalmarketingcoach.com/learn/hub/electrician-review-mistakes
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-11-01

Who this is for: Electrical contractors who want more installation and upgrade work.

## Quick checks
- When your most recent review was posted
- Whether reviews mention the jobs you want more of
- Whether every review gets a reply

## Steady beats a burst
- Ask every finished job, not just a few in one month.
- A steady stream looks more current to homeowners.
- Build the request into your job-close checklist.

## Let customers describe the job
- Ask customers to mention what you did in their own words.
- Never write reviews for customers or offer rewards.
- Reply and name the service you performed.

## Reply to every review
- Thank happy customers by name.
- Answer unhappy reviews calmly and offer to fix it.
- Replies show future customers you care.

## Review habits that help or hurt
| Habit | Hurts | Helps |
| --- | --- | --- |
| Timing | Big burst, then nothing | Steady weekly requests |
| Detail | "Great job" only | Customer names the work |
| Replies | No replies | Every review answered |

## FAQ
### How do electricians get more reviews?
Ask every finished job through a simple text or email link, make it part of closing the job, and reply to every review.

### Can I offer a discount for a review?
No. Google's rules forbid offering incentives for reviews. Just ask politely and make it easy.