# Is Your Dispatch Software Lying to You? Connecting ServiceTitan and Housecall Pro to Real Marketing Attribution

> If lead sources aren't tagged correctly in your dispatch software, you can't tell which marketing books jobs. Check how calls and forms get tagged, confirm website forms reach dispatch, and spot-check entries each week. Digital Marketing Coach Chris Heidlebaugh reviews this connection in his $497 Marketing Inspection.

Source: https://digitalmarketingcoach.com/learn/hub/dispatch-software-marketing-attribution
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-11-01

Who this is for: Owners using ServiceTitan, Housecall Pro or similar software who aren't sure which marketing produces booked jobs.

## Quick checks
- Every booked job has a lead source filled in
- Website forms arrive in dispatch with a source tag
- Tracking numbers match the source shown in your software

## Why reports and booked jobs disagree
- Marketing reports count clicks and calls; your software counts booked jobs.
- If sources are blank or guessed, the two never line up.
- Compare both before deciding where to spend more.

## How one wrong tag misleads you
- A job tagged to the wrong source makes that channel look better than it is.
- A few wrong tags each week can change what you decide to grow.
- Spot-check 10 recent jobs against the actual call or form.

## The 3-step verification
- Submit a test form and confirm it lands in dispatch with the right source.
- Call each tracking number and confirm the source it records.
- Make lead source a required field when booking.

## Keep it clean weekly
- Give one person 15 minutes a week to review blank or odd sources.
- Use the same short list of source names everywhere.
- Share the booked-job numbers with whoever runs your marketing.

## Marketing report vs. your booked-job records
| Question | Marketing report | Dispatch software |
| --- | --- | --- |
| What it counts | Clicks, calls, forms | Booked and completed jobs |
| Who controls it | Your provider or platform | Your office team |
| Best use | Spotting activity | Deciding where to spend |

## FAQ
### How do I see which marketing books jobs in ServiceTitan or Housecall Pro?
Make sure every booking has an accurate lead source, then compare booked jobs by source with what you spend on each channel.

### Why don't my marketing report and my dispatch numbers match?
They count different things, and missing or wrong source tags widen the gap. Test your forms and tracking numbers first.