# How to Change Marketing Companies Without Losing Your Website

> Before you change marketing companies, confirm your business owns the domain, website files, Google Business Profile, ad accounts and analytics, and get admin access to each. Then plan the hand-off in writing so calls and leads keep coming during the switch. Digital Marketing Coach Chris Heidlebaugh, who owns agencies himself, walks owners through this hand-off.

Source: https://digitalmarketingcoach.com/learn/hub/change-marketing-companies-keep-your-website
Author: Chris Heidlebaugh, Digital Marketing Coach
Updated: 2026-11-01

Who this is for: Owners thinking about changing marketing providers who want to protect their website, listings and lead flow.

## Quick checks
- Who the domain is registered to
- Whether you have admin access to Google Business Profile, ads and analytics
- Whether the website files and content can move with you

## Confirm what you own
- Look up the domain registration and make sure your company is the registrant.
- Ask for admin or owner access to Google Business Profile, Google Ads, Analytics and Search Console.
- Check your contract for who owns the website design, content and photos.

## Plan the hand-off
- Ask your current provider for a written list of every account, login and tool they manage for you.
- Agree on a date and who does what, including any website move.
- Keep tracking phone numbers working, or plan how to replace them, so calls don't drop.

## Protect your search results
- If the website changes, keep the same page addresses or redirect old pages to new ones.
- Keep your business name, address and phone the same everywhere.
- Watch calls and form leads closely for the first few weeks.

## What to secure before you switch
| Asset | Ask | Good answer |
| --- | --- | --- |
| Domain | Who is the registrant? | Your company, with your login |
| Google Business Profile | Who is the primary owner? | Your company; vendors are managers |
| Ads & analytics | Do I have admin access? | Yes, on accounts in your company's name |

## FAQ
### Can a marketing company keep my website if I leave?
It depends on your contract. Read who owns the design, content and hosting, and get the domain in your company's name before making any change.

### Will switching marketing companies hurt my Google rankings?
It doesn't have to. Keep page addresses or set redirects, keep your business details consistent, and keep your Google Business Profile under your ownership.