The Insourced Marketing Blueprint™

I Build Your In-House Digital Marketing Team

— No More Agencies, No More Guesswork.

STOP RENTING… Own Your Marketing

Agencies keep you dependent. Freelancers come and go. With an in-house digital marketing employee or team, you control the strategy, own the results, and shape the future of your business — no more renting your marketing… only success!

Tired of Agency Retainers?

Stop overpaying for cookie-cutter strategies — take control of your marketing.

Frustrated by Freelancers?

No more disappearing acts — build a reliable in-house team instead.

Confused by Marketing Jargon?

Get clear, simple strategies your business can actually use.

The Insourced Marketing Blueprint™

— 12 Week Program Overview —

Weekly training, personalized exercises, and live coaching:

WEEK 1

Clarify Your Business & Marketing Foundation

  • Define Your Business Identity
  • Understand Your Audience
  • Set Realistic Marketing Goals

WEEK 2

Build Your Digital Infrastructure

  • Clarify Your Brand Voice
  • Communicate Core Values
  • Align Identity With Messaging

WEEK 3

Your Website and Conversion Basics

  • Create Your Website’s Goal
  • Simplify Your Message & CTA
  • Build Trust Across Every Page

WEEK 4

SEO Fundamentals

  • Target the Right Keywords
  • Optimize Key Service Pages
  • Strengthen Local SEO Signals

WEEK 5

Google Tools Deep Dive

  • Review Analytics & Top Pages
  • Fix Errors in Search Console
  • Optimize Your Google Profile

WEEK 6

Social Media Strategy

  • Choose the Right Platforms
  • Planning Weekly Content
  • Track What’s Working

WEEK 7

Email Marketing & CRM

  • Organize Your Contacts
  • Automate Your Messages
  • Capture More Leads

WEEK 8

Reputation Management

  • Systematize Review Requests
  • Respond & Repurpose Reviews
  • Monitoring Your Reputation

WEEK 9

Content Marketing

  • Picking Your Core Formats
  • Create Value-Driven Content
  • Purpose Across Channels

WEEK 10

Paid Advertising

  • Choose the Right Ad Platform
  • Creating Ad Campaigns
  • Review & Track Performance

WEEK 11

Local Marketing

  • Local Partnerships That Matter
  • Get Visible in Your Community
  • Create an Outreach Plan

WEEK 12

Strategy Planning

  • Plan the Next 90 Days
  • Analyze Key Wins & Lessons
  • Clarify Strategic Priorities
The Insourced Marketing Blueprint™

Choose Your Training Path...

Blueprint Solo

Best for a business owner or a solo marketing employee.

$12,000
(1 Seat)
Most Popular
Blueprint Team

Ideal for small companies with 2–3 people handling marketing.

$18,000
(Up to 3 Seats)
Blueprint Multi-Location

Perfect for franchises or brands with multiple physical locations.

$52,000
(5 Locations • 3 Seats per Location)
Expert Coach with Proven Experience

Learn directly from Digital Marketing Coach Chris Heidlebaugh, who has built and scaled successful campaigns for national brands. With 25+ years of hands-on experience, you’ll skip the guesswork and start winning faster.

Flexible and Convenient Sessions

Your business runs on its own schedule — and so does our training. Choose from live sessions, recorded modules, and on-demand Q&A, so your team can learn at the pace that works best for them.

Comprehensive Resources and Tools

From ready-to-use templates to tested marketing frameworks, you get the exact tools and processes that power real results. Everything is designed to be simple, actionable, and effective.

Commitment to Your Success

We’re more than trainers — we’re your marketing partners. Our success is measured by your growth, and we’ll be in your corner every step of the way to help your team thrive.

Chris Heidlebaugh

CHRIS HEIDLEBAUGH EXPERT DIGITAL MARKETING COACH
Common Questions

Most Popular Questions

The core program runs for 12 weeks, and you’ll keep lifetime access to the training videos, recordings, and digital PDF workbooks.

Our 12-week program is designed to equip you or your team to confidently manage your company’s digital marketing in-house. Even after the program ends, you’ll keep lifetime access to all recordings and resources — and if you’d like continued support from Chris, extended coaching options are available to purchase.

The Blueprint Team plan covers up to 3 seats, perfect for small companies with 2–3 employees handling marketing. All 3 can join live calls and benefit from role-based training. This is for 3 people who will be trained for 1 physical location.

The Blueprint Multi-Location plan is built for franchises and brands with multiple offices or stores. It covers 5 locations (3 seats per location), includes group and personal coaching, and ensures consistency across all locations. Additional locations can be added for $5,000 each.

That’s perfectly fine. Many start with the Solo plan to build skills and later grow into the Team or Multi-Location options as their business expands. And honestly, that single person can become a trainer for the rest of your team and or locations.

Because our program includes personalized training, videos and live coaching for your business, we don’t offer refunds — instead, we guarantee results. If after completing the 12-week program you need more support, we’ll extend your coaching by an extra 30 days at no cost. We don’t stop until you’re ready to own your marketing.

Still have questions? Email us at hello@digitalmarketingcoach.com to see which package fits your business best.

Have Questions?

Not sure which plan is right for you? Contact us and let us know your situation, and we'll help you find the right path!